National Slow Down Day is now underway. It began at 7 am and runs through to 7 tomorrow morning. There'll be a more visible garda presence on roads across the country as they remind drivers of the dangers of speeding.
It comes after a continued increase in road deaths, with 127 people killed in road collisions so far this year. Assistant Garda Commissioner for Roads Policing, Paula Hilman says August has been especially difficult.
"We seen a really tragic month were a quarter of all road deaths have occurred within the month of August," Ms Hilman explained. "Internally we send out operational orders for a slow down day and on the 15th of August the order said there had been 105 road deaths on Irish roads and today, two weeks later, the number is at 127 and I think that is really stark."