Fáilte Ireland today launched a new five-year plan that will help drive and sustain tourism in Cavan, Leitrim and the northern part of Roscommon. The launch took place at the Arigna Mining Experience, Co Roscommon. The Upper Shannon, Shannon-Erne, and Border Destination and Experience Development Plan aims to create and develop a sustainable tourism destination across this part of Ireland's Hidden Heartlands, by extending the tourism season and spreading business across all parts of the region over the next five years.
The five-year plan identifies a range of key initiatives that are designed to raise awareness of the destination, increase the length of stay in the area, expand the range and quality of visitor experiences, strengthen the value of tourism to local communities and protect the quality, character and distinctiveness of the local environment, heritage and culture. This includes positioning the Beara Breifne Way as an internationally recognised way-marked walking trail, leveraging key destination assets such as the River Shannon and Cuilcagh Lakelands UNESCO Geopark.
In a statement issued to Northern Sound, Upper Shannon, Shannon-Erne and Border DEDP Co Chair, Tony Walker, GM, Slieve Russell Hotel said; "I believe that Ireland’s Hidden Heartlands is a ‘Sleeping Giant’ and, with the joint collaboration between all the state bodies and the many stakeholders, we can collectively awaken this region offering world class Regenerative Tourism which will become a much sought after travel destination for many like-minded visitors to our shores."
