Monaghan IFA has launched a campaign to highlight the importance of local agriculture.
"No Farmers, No Food" aims to show people from the region what local farmers contribute to the economy through food production.
Billboards and posters have been placed on roads across the county, and all feature messages that show the diversity of the output.
County Chairman Frank Brady says Monaghan has one of the largest agri-food sectors in the country, and should be recognised.