Advertisement
News

Fáilte Ireland to continue marketing Monaghan under 'Ireland's Ancient East' brand

Mar 26, 2021 13:47 By News Northern Sound
Fáilte Ireland to continue marketing Monaghan under 'Ireland's Ancient East' brand
Failte Ireland
Share this article

Fáilte Ireland says it is committed to promoting the Northern Sound region as part of "Ireland's Ancient East". The tourism board had been

Fáilte Ireland says it is committed to promoting the Northern Sound region as part of "Ireland's Ancient East".

The tourism board had been criticised for continuing to include the county in a brand that covers coastal counties in the south of Ireland.

The "Ireland's Ancient East" brand covers 15 counties, and spreads from Louth as far as Cork City, and as far inland as parts of Offaly and Westmeath.

Advertisement

Sinn Fein's Sean Conlon says Monaghan is 'out of sync' with the other areas within the same branding.

He had sought either moving the county to the "Hidden Heartlands" brand alongside Cavan, or a regional masterplan to connect with other heritage sites in south Ulster.

Fáilte Ireland maintains Monaghan is a "core part" of the current brand, and has its own "distinct and unique tourism, cultural and heritage offerings."

Advertisement

In a statement to Northern Sound News, a spokesperson said investment in the Patrick Kavanagh Centre and Monaghan town, as well as focused workshops such as "Selling South Monaghan" are part of the strategy to increase tourism numbers when restrictions allow.

It added that Monaghan is a "growth market" compared to the likes of Waterford and Wexford, but Fáilte Ireland is working with industry stakeholders to "develop the unique tourism proposition in County Monaghan".

Share this article
Advertisement
Advertisement

NorthernSound Newsletter

Sign up now to keep up to date with the latest news.

Processing your request...

You are subscribed now! please check your email to confirm your subscription.

Copyright © 2024 Northern Sound FM. Developed by Square1 and Powered by PublisherPlus