A Cavan-based meat processor helped Lidl secure exports to the value of €14 million despite the challenges of COVID.
Liffey Meats in Ballyjamesduff is the exclusive beef supplier, for the retailer which this year has seen strong sales of Irish beef through its global network in 2020 indicating growth for next year.
The retailer confirmed in a statement to Northern Sound that they predict a 42% increase in exports for 2021 at a value of around €20m.
Lidl also confirmed that it has participated fully with Grant Thornton for a report on beef price transparency as part of the Beef Taskforce, initiated in 2019 by the Department of Agriculture.
John Paul Scally, Chief Executive Officer for Lidl Ireland & Northern Ireland said supporting and developing Irish suppliers has always been a priority and they will continue to sell Irish beef products, in their 209 stores here, and Lidl stores in 20 countries across Europe and the United States.
