A Castleblayney native has been appointed as a Marketing Executive with Irish banana distributors, Fyffes.
Áine McElroy will have responsibility for the co-ordination of Fyffes marketing activities for bananas and pineapples in Ireland.
Áine is a graduate in radio and television broadcasting studies from the Technological University Dublin and has experience in brand marketing, social media, sponsorship and exhibition management.
Fyffes Head of Marketing, Emma Hunt-Duffy, says Áine's appointment will really enhance Fyffes' marketing team, and coincides with a period of investment for the company, with the recent development and opening of a new €25 million banana ripening centre in Balbriggan.
Speaking to Northern Sound, Áine says consumers are alert to the social responsibility of companies and brand messaging has to reflect this:
